Sitecore Supercharges Intelligent DXP and CMS for Marketers

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Sitecore®, a global provider of digital experience software, announced more than 250 innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.

Introduced at Sitecore Symposium 2024, Sitecore Stream embeds three powerful capabilities into Sitecore products:

• Brand-aware AI keeps AI-driven actions on-brand and makes them smarter over time, enabling marketers to create more personalised, conversational experiences at scale.
• AI copilots and agents free up marketers to strategise, execute, and scale. Brand, campaign, content, experience, and optimisation copilots are now available.
• Agentic workflows harmonise human input and AI automation, balancing automation with authenticity. Levels of agentic automation now include chain of thought prompting, human in the loop, and fully agentic.

“As the marketer’s landscape rapidly evolves, Sitecore is ready to enable them to harness the power of AI for enhanced creativity and productivity,” stated Roger Connolly, Chief Product Officer at Sitecore.

“Our AI-driven solutions offer customers the ability to elevate their content management experience, and the flexibility to integrate their own AI technologies within our adaptable framework. With our latest innovations across all core products, marketers can now create dynamic experiences rapidly and seamlessly scale their digital presence, delivering exceptional customer value.”

Luigi Gangitano, Chief of Digital Innovation, POLIMI Graduate School of Management, commented: “As one of the most prestigious business schools in Europe, we’re excited to add Stream capabilities to our digital experience platform to drive more efficient and effective content use. We view a substantial opportunity with AI to better serve our community.”

Innovations boost marketers’ business impact

Sitecore is releasing more than 250 new innovations for its composable DXP to help marketers create, build, and optimise digital experiences and content that align with their brand identity and drive engagement and conversions. Here are just a few of the highlights:

Brand-aware AI

• Sitecore Stream AI capabilities are now available across Sitecore’s DXP, including its CMS, digital asset management solution, and customer data platform.
• Sitecore Stream Brand Kits work even harder to help global marketing teams manage their brand portfolio seamlessly. Brand Kits now organise key guidelines for brand and sub-brands, including global goals, brand context, do’s and don’ts, tone of voice, checklists, grammar guidelines, visual guidelines, and image style.
• Brand Chat got smarter, now supporting brainstorming to help marketers ideate within their brand. New features such as canvas view, quick actions, and chat history make it easier to explore ideas, refine messaging, and stay on-brand.

Marketer-first CMS

• A new variant generation feature, a content copilot enabled by Sitecore Stream AI, helps marketers generate variants to more easily tailor messaging, optimise performance, and maintain relevance across platforms and contexts. With it, marketers can quickly create and test on-brand content to boost customer engagement.
• A/B/n testing in XM Cloud lets marketers optimise components, control traffic, and automatically serve the best variant—so they can experiment to boost engagement and conversions. Component variants are stored at the edge to deliver a superfast user experience.
• A new marketer dashboard helps marketers make better decisions by putting information at their fingertips about user behavior, website performance, workflow, and more.
• New site collections functionality delivers effortless multisite management – with no IT required. XM Cloud now empowers marketers to create, duplicate, and manage unlimited websites across brands in one place, with an intuitive visual interface that simplifies control and reduces reliance on technical teams.
• The new publishing visibility feature means marketers control where and when content goes live by giving them a full view of the publishing process.
• XM Cloud expands support beyond Next.js to include Angular and .NET Core frameworks. This enables developers to use their preferred technologies while leveraging XM Cloud’s server-side rendering and editing capabilities.

Game-changing digital asset management

• A new content and variant creation feature, enabled by Sitecore Stream AI, helps marketers tailor messaging for diverse audiences and languages to scale content use – all while staying true to the brand.
• Variant creation, another new capability powered by Sitecore Stream, translates content for marketing teams to use for localised content and digital experiences.
• Sitecore’s enhanced visual search unlocks new ways to discover assets, including visual similarity, semantic search, reverse-image lookup, and color-based search. Marketers can find the right content faster, with no tags required.
• Grounded image tagging, a Sitecore Stream AI-enabled feature, eliminates the time-consuming process of manually tagging images to enable consistent metadata use and improve searchability. This makes it easier to update assets in bulk and ensure consistency across digital assets.
• The new and improved public collections app makes it even easier for marketers to share the latest approved content with partners and agencies, supporting brand consistency – saving time, and streamlining collaboration with advanced search and visualisation.

All-in-one DXP

• The Sitecore Stream content copilot is now available in Sitecore’s experience platform (XP). With it, marketers can generate content in seconds while modifying content length, tone of voice, and grammar.
• Marketers using XP 10.2 and above now have access to the brand-aware AI, copilots, and orchestration capabilities of Sitecore Stream.

AI-powered CDP and personalisation

• Sitecore CDP now delivers generative insights, offering AI-driven recommendations to optimise campaigns.
• Sitecore Personalise automates post-experiment actions for faster, smarter personalisation decisions.