Shirofune Integrates With Shopify
Shirofune’s new integration with Shopify, and its unique algorithms, automatically connect all the data to provide better insights while saving time and money.
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Shirofune, a digital advertising automation management platform backed by a human intelligence-first approach, announced its integration with Shopify, a provider of essential internet infrastructure for commerce, to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimisation of their ad campaigns.
“We are excited to augment our capabilities through this new integration with Shopify,” said Shirofune Founder and CEO Mitsunaga Kikuchi. “In this increasingly competitive environment, advertisers who can make better decisions based on the LTV of customers can secure the most value for their clients by allocating ad budgets where they will have the most profitable long-term results.”
With advertisers, more robust long-term profits are preferable to smaller immediate gains, but until now it’s been too complex and difficult to link all the data to view the big picture. Shopify can identify whether customers are new or existing, defining their LTV by previous purchases, and can also track if customers come in organically and when they make return purchases. Shirofune analyses and comprehends both ad performance data and CRM data from Shopify, allowing it to calculate the lifetime return on advertising spend (ROAS) across channels, ads and campaigns.
Shirofune gives advertisers a powerful new tool that automatically allocates and fine-tunes ad budgets in light of LTV, while making predictions based on historical data, helping advertisers see the long-term picture and invest in better performing ads as determined by lifetime ROAS instead of the traditional one-time ROAS. As an omnichannel ad management tool, Shirofune maximises performance across all platforms such as Google, Microsoft, TikTok, Meta and X (formerly known as Twitter). Its new integration with Shopify, and its unique algorithms, automatically connect all the data to provide better insights while saving time and money.
