ServiceNow Introduces New Generative AI Solution

Now Assist for Virtual Agent uses generative AI to deliver more direct, relevant, and conversational responses to questions—and to connect exchanges to digital workflows across the Now Platform.

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  • ServiceNow, a digital workflow company making the world work better for everyone, today announced its newest generative AI solution, Now Assist for Virtual Agent, designed to create truly conversational experiences for more intelligent self-service. 

    Now Assist for Virtual Agent builds on ServiceNow’s strategy to embed generative AI across the Now Platform so customers can easily harness intelligence at scale and simplify and optimise digital workflows, as announced recently at ServiceNow’s signature Knowledge event.

    “ServiceNow is leading the intelligence era. Years of AI investment have put us at the centre of an undeniable movement,” said ServiceNow Chairman and CEO Bill McDermott. “We’re building generative AI into our platform so customers can maximise their ROI: ‘return on intelligence.’ This is all about thoughtful, high-trust co-innovation as we find the balance between machine speed and human judgement. Enhanced by our strategic partnerships with NVIDIA and Microsoft, we are engineering smarter, fully automated workflows. We help our customers innovate completely new business models on ServiceNow as the intelligent platform for end-to-end digital transformation.”

    Now Assist for Virtual Agent uses generative AI to deliver more direct, relevant, and conversational responses to questions—and to connect exchanges to digital workflows across the Now Platform. 

    “Now Assist for Virtual Agent is a powerful organic complement to the generative AI capabilities ServiceNow has already started to roll out,” said CJ Desai, president and chief operating officer at ServiceNow. “By embedding generative AI into the Now Platform, we are empowering our customers to radically improve productivity and realise the true potential of enterprise-grade AI.”

    With Now Assist for Virtual Agent, customers will also be able to:

    • Easily configure intelligent conversational experiences powered by generative AI from Virtual Agent in a low-code, drag-and-drop environment with Virtual Agent Designer
    • Embed direct access to general purpose large language models (LLMs), such as Microsoft Azure OpenAI Service LLM or OpenAI API, allowing end-users to safely supplement general answers as needed without having to scour through multiple knowledge base articles to find the right information
    • Receive direct responses to user questions in real-time conversations, with information formatted to best suit the answer (i.e., text, links, images, videos, relevant portions of knowledge base articles)
    • Achieve a more personalised, relevant, and contextual self-service experience from Virtual Agent

    Now Assist for Virtual Agent is powered by the recently announced ServiceNow Generative AI Controller, which serves as the foundation for all generative AI functionality on the Now Platform. The Controller allows organisations to easily connect ServiceNow instances to both Microsoft Azure OpenAI Service LLM and OpenAI API and features built-in actions for faster intelligent workflow automation. 

    Now Assist for Virtual Agent also leverages Now Assist for Search, which sits on top of the Controller and works with Now Assist for Virtual Agent to provide connected generative AI experiences across the Now Platform. Because Now Assist for Search pulls information from within a customer’s environment, customers can trust that robust security layers are applied within the Now Platform so results can be more accurate, helping to reduce the likelihood of error or hallucinations.

    “We are seeing extraordinarily rapid growth in organisations exploring potential use cases for generative AI in the enterprise,” said Neil Ward-Dutton, vice president, AI, Automation and Analytics Europe, IDC. “Use cases relating to customer and employee experience improvement, together with knowledge management, are among those at the top of the list for those organisations making the earliest moves. Generative AI advances are ushering us towards a future in which AI-powered capabilities are woven into processes, decisions, products, services, and experiences of all kinds.”

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