SaveMate Partners With MoEngage To Drive Campaigns
The brand is also leveraging other channels like in-app and on-site messaging to engage with customers and plans to integrate SMS.
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SaveMate, a MAD Rewards brand has partnered with MoEngage, a marketing automation and customer engagement platform.
The Dubai-based aggregator integrates over 8000+ merchants and will leverage the MoEngage platform to automate their engagement campaigns and send out communication using emails and push notifications.
“We have been engaging with our customers through various avenues like emails, newsletter, push notifications and social media. However, a lot of manual effort was required earlier and different platforms were being used. With MoEngage, we have been able to consolidate all our communications through different channels under one platform”, said Nart Abdi, Head of Digital Marketing at MAD Rewards.
Additionally, the brand is also leveraging other channels like in-app and on-site messaging to engage with customers and plans to integrate SMS in the coming weeks.
“SaveMate has been spearheading the customer engagement front for a very long time. While they have been facing challenges due to point solutions, we at MoEngage are laser focused on providing them with a solution which is unified and a solution that further enhances their engagement capabilities”, said Sweta Duseja, Director of Customer Success at META, MoEngage.
