Samsung Partners with Cheil India for Latest Campaign
In the campaign, Samsung had stationed Galaxy Buds2 Pro with Active Noise Cancellation earbuds, along with Samsung Galaxy S9 series tabs at some of the noisiest places in the city.
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Samsung and Cheil India has announced the creation of the ‘No So Silent Library’, a silent nook for book lovers as part of Samsung’s participation in the Jaipur Literature Fest, to promote its Galaxy Buds2 Pro earbuds.
Aditya Babbar, Vice President and Head of Product and Marketing at Samsung said, “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With our association with Jaipur Literature festival, which has gained international recognition for fostering a unique blend of literary and cultural experiences, we displayed how innovative technologies can bring meaningful changes in our user’s lives.”
“With the ‘Not So Silent Library’ campaign we show-cased how Galaxy Buds2Pro with enhanced 360 immersive audio and intelligent Audio Noise Cancelation (ANC) and Galaxy Tab S9 redefines the limits of possibility by setting up an ambient environment where avid book lovers could enjoy their favourite audiobooks, without any disturbance,” Aditya added.
Vikash Chemjong, Chief Creative Officer at Cheil India said, “The Not So Silent Library created a unique, noiseless reading experience for book lovers across Jaipur and they loved it! Social platforms were abuzz with mentions of the Not So Silent Library and the Internet at large celebrated the idea. The Not So Silent Library ended up creating a lot of noise for Samsung!”
In the campaign, Samsung had stationed Galaxy Buds2 Pro with Active Noise Cancellation earbuds, along with Samsung Galaxy S9 series tabs at some of the noisiest places in the city.
