Salesforce Expands Einstein Copilot Capabilities

Salesforce's news innovations include: Einstein Copilot for Merchants, Data Cloud for Commerce, Einstein Personalisation and Einstein Copilot for Merchants. 

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  • Salesforce, an AI CRM, expanded its Einstein Copilot capabilities by introducing new features for marketers and merchants. Einstein Copilot, Salesforce’s conversational AI assistant, now helps businesses of all sizes with daily marketing and merchandising tasks, in addition to its existing functionalities for sales and service. 

    Ariel Kelman, President and CMO of Salesforce, said, “Marketing and commerce leaders need a trusted advisor to help them tap into the promise of generative AI. With the Einstein 1 Platform we’re giving organisations the power to unify all of their data on one trusted platform. This is the key to getting results from generative AI that are actually useful in driving your business forward.”

    By unlocking and unifying all of their organisation’s trapped data on a single platform, brands can harness trusted AI to personalise every customer engagement across marketing, commerce, sales, and service. Its news innovations include: Einstein Copilot for Merchants, Data Cloud for Commerce, Einstein Personalisation and Einstein Copilot for Merchants. 

    Einstein Copilot for Marketers is a trusted AI assistant that has pre-built actions to simplify the campaign creation process by automatically generating marketing briefs, content, and email campaigns. It also helps marketers accelerate time-to-market with auto-generated responses grounded in customer data and aligned to brand voice.

    Also Read: Salesforce Launches Einstein Copilot for Tableau

    Whereas, Einstein Copilot for Merchants is a trusted AI assistant that makes merchandisers more productive by simplifying commerce tasks. Using natural language prompts, it streamlines storefront setup and generates personalised promotions to delight customers and drive higher conversion rates. It also surfaces insights to improve products discoverability and provides AI-powered SEO recommendations to increase revenue.

    Data Cloud for Commerce enables retailers to harmonise enterprise data – like product details, inventory status, and transactional history – with customer data to create a single view to access and leverage across the entire customer journey. This allows merchants to boost revenue and efficiency with insights from AI-powered analytics and automation to guide key business decisions, like choosing to bundle underperforming products, or sending abandoned cart and back-in-stock notifications.

    Additionally, Einstein Personalisation is a new AI-based decision engine that allows brands to leverage real-time customer data from Data Cloud to deliver marketing campaigns that automatically trigger next best offers and personalised content, no matter where a customer engages with a brand or organisation.

    Salesforce also revealed new tools for unifying business and commerce data, along with a new AI-powered personalisation decision engine that helps companies personalise customer interactions at every touchpoint using data from any source.


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