Retailer Onvo Launches New Mobile App
US convenience store retailer Onvo launches a new mobile app, built on the Rovertown platform.
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Onvo, a convenience store retailer with 41 locations across Pennsylvania and upstate New York, has announced the launch of a new mobile app.
“We’re committed to creating memorable experiences at every stop,” said Harman Aulakh, Vice President – Marketing at Onvo. “Launching this app is a significant step forward for our brand, amplifying our ability to reward loyal guests, strengthen our community ties, and deliver meaningful value to everyone who visits.
Introduced in 2020 as part of a rebranding of Liberty Travel Plazas, the Onvo brand has seen investment in store designs and proprietary food offerings. The new mobile app extends this into the digital realm.
Onvo Rewards, powered by Paytronix, enables guests to earn Hoots – Onvo’s loyalty currency – on fuel and in-store purchases, unlock personalised deals, and track and redeem rewards. The app also integrates PDI Age Verification, enabling targeted offers on age restricted items within a compliant, in-app experience.
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Built on the Rovertown platform, it provides the flexibility to manage dynamic coupons, deliver targeted push notifications, and promote app exclusive offers. This May, Onvo will leverage the app to run a summer sweepstakes initiative, featuring prizes like a Caribbean cruise, sports tickets, and exclusive products. Additionally, through its partnership with Penn State Athletics, users gain exclusive offers and experiences tied to the Nittany Lions.
“Our guests choose Onvo for convenience, quality, and value,” said Aulakh. “This next-generation app is designed to reward their loyalty, enrich their visits, and deliver more moments of delight. It represents not just where we are today, but where we’re heading tomorrow.”
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