RedTrack Launches AI Agents for Media Buyers
Beyond reporting, RedTrack’s AI agents enhance efficiency by automating routine tasks.
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RedTrack, an AI-driven automation and analytics platform for ecommerce media buyers, has launched its AI-powered agents to simplify reporting, insights generation, and campaign optimisation. This new multi-agent system transforms how media buyers interact with data, providing automated reports and actionable insights – all from a single screen.
RedTrack’s AI-driven automation consolidates, analyses, and presents clear insights, eliminating guesswork and empowering SMEs for smarter decision-making to grow their revenue.
Digital media buyers in ecommerce often struggle with fragmented, inconsistent data across multiple platforms. Facebook (Meta), TikTok, or Google all report conversions differently, leaving media buyers uncertain about which numbers to trust. According to industry surveys, 63% of the time spent by marketing teams on data-related tasks, including customer data collection and analysis, could be partially or fully automated.
Deep analysis takes time, requiring segmentation, data processing, and insight generation. The reality is that users don’t always have time to dive into complex reports. With RedTrack, instead of manually sifting through data, media buyers can simply ask the right question, and the platform will generate in-depth analysis and deliver actionable insights instantly.
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The AI-driven agents in RedTrack’s platform operate using a complex multi-agent model. When a user types a query, one AI agent analyses the request and determines its intent. Then, it assigns another agent to act accordingly, whether it’s generating a report, answering a product-related question, or requesting clarification before proceeding. This ensures accurate and relevant responses in real time, reducing the need for manual data exploration.
Beyond reporting, RedTrack’s AI agents enhance efficiency by automating routine tasks. They build and visualise reports instantly, identify trends and anomalies in performance data, provide insights into campaign effectiveness and optimisation strategies, and answer product-related and support queries using RedTrack’s extensive knowledge base. This comprehensive automation streamlines workflows, reduces human error, and enables media buyers to focus on higher-value strategic decisions.
Vladyslav Zhovtenko, CEO and Co-Founder of RedTrack, said, “With our extensive experience in marketing and advertising, we deeply understand the pain points of media buyers. That’s why RedTrack’s mission is to automate routine tasks, allowing our customers to focus on strategy and creativity rather than getting bogged down in repetitive processes where mistakes are often made.
Media buyers seek deep, complex analysis when evaluating tools, but in reality, they default to simple reports for quick insights. Our AI agents bridge that gap, making advanced analytics as easy as asking a question.”
RedTrack has introduced AI agents across multiple areas, including customer support and internal Q&A. This marks the beginning of a broader strategy to integrate AI into every aspect of media buying automation, improving speed, accuracy, and scalability for small and medium-sized businesses. As a proprietary cloud solution that, combined with its data processing capabilities, RedTrack offers enterprise-scale solutions at SMB-friendly pricing.
It requires minimal setup with clients just connecting their website and channels, and the platform handles the rest. The new AI-driven capabilities are available now to all RedTrack users in a beta-version, with continued improvements planned to further enhance precision and usability.
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