Quantcast Launches Advertising Platform
Quantcast's new product provides a solution to the evolving digital marketing landscape, where privacy concerns are phasing out traditional cookie-based advertising methods.
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Quantcast, an AI-powered programmatic advertising technology provider, has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers.
“Today’s legacy DSPs are too complex, too time-consuming, and too dependent on third-party cookies,” said Konrad Feldman, CEO of Quantcast. “Our goal is to empower businesses of all sizes to effectively reach their audiences, bringing the simplicity and efficiency of the walled gardens to the expansive and diverse open internet. There is a huge opportunity for marketers to improve their advertising performance and drive meaningful results.”
This initiative empowers businesses of all sizes to tap into new audiences, offering tools and insights previously available only to the largest ad spenders. Quantcast‘s new product provides a solution to the evolving digital marketing landscape, where privacy concerns are phasing out traditional cookie-based advertising methods.
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The new platform enables a smooth shift to cookieless advertising, helping independent agencies and advertisers stay competitive and effective in their marketing efforts.
The self-serve platform is available effective immediately, with Quantcast offering dedicated support to help new users maximise its benefits. Independent agencies and advertisers looking to thrive in the new era of digital advertising are encouraged to sign up and explore the capabilities of Quantcast’s latest innovation.
