Premion Taps Compliant to Enhance Programmatic Media Curation
Octillion introduces a new bias towards quality media, helping advertisers and agencies curate impressions from publishers with better data practices.
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Premion, a premium advertising solution for regional and local advertisers, has integrated Compliant’s advanced data integrity signals into its Octillion demand-side platform (DSP). As advertisers prioritise data quality alongside media and creative quality, there is increasing demand for signals that bolster responsible and effective targeting capabilities.
Compliant is the first company to offer independent verification of supply-side data standards worldwide. By integrating Compliant’s data integrity signals, Octillion enables advertisers to buy inventory from publishers with better data practices. In a data-driven and highly regulated industry, this reduces risk, avoids waste and improves campaign outcomes.
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“Premion powered by Octillion DSP is committed to empowering local and mid-market advertisers in today’s privacy-conscious society,” said Gabe Greenberg, Co-Founder of Octillion Media and Chief Strategy Officer of Premion. “As one of the first DSPs to activate advanced data integrity signals, our partnership with Compliant sets a new standard for transparency and quality in digital advertising. We are excited to support Compliant in building a more responsible and accountable advertising future.”
With data integrity scores for over 90% of digital publishers worldwide by media spend (96% in the US), Compliant is the de facto industry standard for data integrity in digital advertising. Through this partnership, Octillion introduces a new bias towards quality media, helping advertisers and agencies curate impressions from publishers with better data practices, filtering out low-value, higher-risk inventory.
“The industry is shifting from an era dominated by cheap reach and CTRs to an era where media buyers prioritise data integrity in the continuous search for media and data quality,” said Jamie Barnard, Co-Founder and CEO of Compliant. “The availability of our signals in the Octillion DSP isn’t just a win for their clients; this partnership will raise standards across the media value chain, establishing data integrity as a critical metric alongside viewability and brand safety.”
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