PERQ Launches PERQ Websites
Unlike traditional website providers, PERQ Websites focus on AI personalisation to deliver a more engaging apartment search experience.
Topics
PERQ has announced the launch of its new website solution, PERQ Websites. The AI-powered websites are built on PERQ’s next-generation content management system (CMS) that allows for accelerated site deployment, self-help drag-and-drop updates (no developer needed), and native integration support for common technology tools.
The websites use PERQ’s interactive calls to action and are integrated with the PERQ Digital Marketing Platform to help improve lead conversion. This enables multifamily marketers to generate more leads while reducing overall marketing costs.
PERQ Websites provide AI-driven personalised experiences that guide visitors through their renter journey. This improves lead quality and increases free or low-cost leads from the website, lowering reliance on expensive lead sources.
The solution also helps marketers consolidate vendors and better control their marketing budgets.
ALSO READ: PERQ Launches Platform for Automating and Personalising the Renter’s Journey
“We are excited to launch PERQ Websites to the industry and help multifamily take back control of their marketing. With PERQ, multifamily marketers have modern tools in their hands to attract and convert high-quality rental leads,” said Scott Hill, CEO at PERQ.
“No longer will they need to rely on expensive agencies. Instead, they can turn the dials on their website, lead nurture, media tactics and spend themselves as they learn about their portfolio’s performance through PERQ reporting.”
Unlike traditional website providers, PERQ Websites focus on AI personalisation to deliver a more engaging apartment search experience. This results in more qualified leads and higher occupancy rates sourced directly from the site. The platform aims to bring multifamily websites in line with more interactive, consumer-friendly sites used in other industries.
Harbor Group Management Company, an early user of PERQ Websites, manages about 260 property websites along with its corporate site using this platform.
Jenn Williams, VP of Marketing for Harbor Group Management Company, said, “Offering renters a best-in-class website experience sets our communities apart. I love how the sites integrate with PERQ’s marketing tools, giving me greater visibility and control over our marketing efforts.”
With this launch, PERQ is setting a new standard for multifamily websites by delivering a flexible, performance-driven solution that empowers marketers to take control of their strategy and results.
ALSO READ: Amazon Pilots ‘Buy for Me’ AI Shopping Tool
