Pattern Unveils Content Brief by Pattern PXM
Content Brief by Pattern PXM provides scale to ecommerce teams at a critical time when resources are thin and optimising content on product listings is paramount.
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Pattern, a provider of global ecommerce acceleration unveiled its latest AI-powered ecommerce acceleration tool for brands: Content Brief by Pattern PXM.
Content Brief uses Pattern’s novel AI engine to democratise access to the world’s most comprehensive ecommerce data set. It leverages 30+ trillion data points to automatically analyse market share, consumer demographics, discovery behaviour, and content performance to give brands actionable recommendations for product listing content that outperforms the competition.
“The ability to use AI to shrink the time it takes to conduct extensive competitive research from weeks to minutes is an astonishing leap forward for brand leaders—especially when that analysis is exponentially more rich than what a team of humans could compile on their own,” said Pattern Cofounder and CEO David Wright.
“With that power, brands can now operate on data instead of hunches without giving up creative control and direction as they rapidly optimise, deploy, and test their content to generate unprecedented traffic and conversion on marketplaces. I don’t think I’ve ever been more excited about a feature launch in my career, because of what this means for brands. We’re only scratching the surface of what product experience management (PXM) software is capable of when it’s supercharged with trillions of data points and our novel AI engine.”
Content Brief by Pattern PXM provides scale to ecommerce teams at a critical time when resources are thin and optimising content on product listings is paramount. According to Pattern’s 2024 Ecommerce Executive Strategy Snapshot, 40% of brand leaders say they don’t have the tools and resources they need to maximise their ecommerce opportunity. What’s more, “optimising product imagery, video, and copy for online listings” is the most commonly cited focus area for executives over the next 6-12 months.
How it Works
Increase conversion with product attribute optimisation.
Content Brief analyses product attributes across thousands of digital aisles by search volume, prevalence, and estimated revenue to highlight which attributes are driving search and conversion in a product’s category—giving brands concrete evidence of what attributes are most important for shoppers.
Maximise reach with search families.
Search families represent distinct search intents that reveal the paths customers take to find a brand’s products. Content Brief reveals what topics drive traffic, helping brands optimise SEO and PPC strategies to capture more market share.
Accelerate conversions with data-optimised images.
Content Brief classifies the most effective types of images into archetypes—such as product action shots or lifestyle imagery—and provides key statistics about the archetypes relevant to a product.
Review analysis at scale.
Content Brief analyses millions of reviews to reveal what customers like or dislike about a product and its competition. Understanding positive and negative themes can help brands accentuate the appeal of their products, improve or expand their product offerings, refine their marketing strategy, and prevent returns and negative reviews.
Understand your customers with personas.
Get insights into target consumers’ shopping journeys, preferences, buying behaviour, and content-engagement patterns—helping brands tailor their content strategy for optimal traffic and conversion. This demographic information helps brands create more targeted, impactful campaigns to acquire new customers and lower customer acquisition costs.
