Panasonic Launches SMARTCARE World
With SMARTCARE World, real-time access and updates are ensured with a unified database, while comprehensive training resources empower technicians.
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Panasonic Marketing Middle East and Africa (PMMAF) launched a brand-new digital window for customer care support – SMARTCARE World at its 2024 Panasonic Customer Service Strategy Conference.
A centralised after-sales support platform, SMARTCARE World streamlines operations by consolidating various support systems into a single hub accessible to customers, Engineers, dealers, and service centres. It offers features like service requests, operation manuals, spare parts ordering, warranty claims, service reports, training materials, and technical support through a user-friendly dashboard and mobile apps.
PMMAF’s CEO Hiroyuki Shibutani said: “We live in a fast-paced environment and Panasonic truly understands the need for swift solutions to customers’ concerns regarding their appliances and devices. As we operate across the MEA region, we also recognise the importance of being able to serve our loyal customers by overcoming geographical barriers. Hence, we are constantly improving our digitisation efforts and launching the SMARTCARE World mirrors Panasonic’s larger corporate vision to provide a smarter, future-ready solution to optimise customer experience.”
“Panasonic has been at the centre of a new era of digitisation, implementing the latest technologies to improve its manufacturing processes, product quality, customer service experience, and delivery. In line with this, we leveraged Smart Care App’s efficiencies to introduce SMARTCARE World. This marks a transformative leap in reshaping our efforts to revolutionise after-sales service delivery and ultimately offer an even better customer experience,” said Anthony Peter – Director, Customer Service Division (CSD) PMMAF.
With SMARTCARE World, real-time access and updates are ensured with a unified database, while comprehensive training resources empower technicians. Transparent warranty claims processes and multiple technical support channels also enhance customer satisfaction. Moreover, robust security measures safeguard sensitive data, and feedback mechanisms enable continuous improvement.
“In summary, this platform serves as a convenient, efficient, and secure one-stop destination for all after-sales support needs, benefiting all stakeholders involved. SMARTCARE World thus becomes more than just a service — it’s a community, where everyone finds support,” added Anthony.
