NTT DATA Partners with L'Oréal To Create Lore
Lore makes recommendations to customers and advises on beauty products based on their needs, redirecting them to the brand's online store.
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L’Oreal and NTT DATA have partnered to create Lore, a virtual beauty advisor powered by the latter’s conversational AI platform, Eva. Lore makes recommendations to customers and advises on beauty products based on their needs, redirecting them to the brand’s online store, or letting consumers shop within the same application.
Santiago Santa María, Director of Conversational AI at NTT DATA, said, “The development process of this solution was challenging and, simultaneously, very rich in learning. We trained the virtual beauty consultant for months to ensure that it would achieve its goal to provide consistent and responsive answers, even in the most complex situations.”
“From the Lore development, we know that we can offer a hyper-personalised customer experience that allows us to train it on new products and enhance its knowledge and sensitivity to interacting with humans. This is only the tip of the iceberg on how artificial intelligence can empower users and improve people’s lives,” added Santa María.
Arturo Pérez-Wong, General Manager of CPD CERAN at L’Oréal Chile, said, “With this new technology, we will better understand our consumers and provide them with superior service, since Lore can hold a fluid conversation just like a person and can advise them on the best products, reducing the margin of error. This is the starting point for a solution that will evolve.”
