NP Digital Set to Acquire SearchGuru
This significant move underscores NP Digital’s commitment to innovation and expansion in the rapidly evolving landscape of performance marketing in the APAC region.
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NP Digital, a global digital marketing agency, announced its agreement to acquire SearchGuru, further solidifying its position as a market disruptor in the APAC market.
Dan Kalinski, Managing Director, APAC at NP Digital, said, “NP Digital’s agreement to acquire SearchGuru marks an exciting chapter in our journey. We are eager to welcome SearchGuru to the fast-growing NP Digital family. This collaboration strengthens our foothold in the APAC region, affirming our commitment to serving our clients with unparalleled innovation and excellence in performance marketing. By synergising our expertise, resources, and unwavering dedication, we’re poised to push the boundaries of what’s possible in the digital marketing landscape and deliver greater value and impact to our clients’ businesses.”
The strong alignment between NP Digital and SearchGuru will enable the combined entity to offer a comprehensive suite of performance marketing solutions from media, creative and content to CRO and data. By harnessing NP Digital’s robust technology stack and leveraging SearchGuru’s experience across the Asian markets, the partnership is poised to deliver unmatched value and ROI to clients across key verticals such as finance, insurance, travel and beauty.
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Larry Lim, CEO at SearchGuru, said, “It’s been an amazing journey growing from a local 4-man agency to a regional player with over 120 specialists while delivering 11 consecutive years of revenue growth in the process. Joining NP Digital will elevate us further to the global stage, while simultaneously allowing us to also tap into their vast industry skill set and experience, in-house tools and established processes.”
“This acquisition reaffirms our commitment to customers by expanding and diversifying our APAC talent and capabilities, better enabling us to support their needs and take advantage of new opportunities around the globe,” Larry added.
This significant move underscores NP Digital’s commitment to innovation and expansion in the rapidly evolving landscape of performance marketing in the region.
