New Era Japan Partners with GroupBy
This partnership has allowed New Era Japan to nearly eliminate null search results, dramatically improving the online customer experience.
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New Era Japan selected GroupBy’s eCommerce Search and Product Discovery Platform powered by Google Cloud Discovery AI to provide its customers with Google-quality shopping experiences. GroupBy’s solution easily connects to New Era’s Shopify store, seamlessly tapping into catalogue data and purchase history to enhance the digital customer experience by delivering relevant, buyable, personalised search results and product recommendations that are optimised for revenue.
Manabu Hashino, New Era Japan’s Senior Director, Direct to Consumer & Digital, said, “We are excited to join forces with industry leaders GroupBy, Google and Grid Dynamics. These companies are at the forefront of the ecommerce technology revolution in Search and Product Discovery. Their collaboration allows us to access a large network of experts who have accelerated our speed to market with a seamless and speedy implementation process. New Era’s focus and commitment is to drive world-class digital experiences for our global shoppers while increasing revenue per visitor. This joint partnership has enabled faster speed-to-market and will maximise our ROI, while delivering optimal customer experiences with next-generation AI-powered search and product discovery technology.”
Powered by Google Cloud Discovery AI, GroupBy’s platform can seamlessly handle multilingual content, such as New Era Japan’s extensive product catalogue, which includes many product entries that contain both English and Japanese text. This has allowed New Era Japan to nearly eliminate null search results, dramatically improving the online customer experience.
