Moz Pro Introduces SEO Innovations
Moz Pro’s newest feature in Keyword Suggestions, AI-powered Search Intent, bridges the gap between search metrics and user behaviour.
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Moz, an SEO and marketing software provider, announced the launch of several powerful features. Among these is the introduction of Moz AI, enabling more efficient workflows and enhancing the enterprise-quality data that Moz Pro users depend on.
“2024 is a milestone for Moz, a chance to celebrate our two-decade journey while looking towards the opportunities ahead,” said Ethan Hays, General Manager at Moz. “Tools and approaches need to evolve because the evolution of the search ecosystem is accelerating. The search landscape has seen more turbulence this last year than at almost any point in Moz’s 20-year history. Our goal is to help our customers face that head-on. Our core commitment is unchanged: empowering SEO practitioners through software, education, and community.”
A focus on modernising Moz’s tools was also clear with a completely revitalised STAT, Moz’s enterprise SERP tracking solution, alongside a host of usability improvements in Moz Pro’s revamped interface. These improvements allow customers to dive into a more intuitive experience, allowing them to build their strategies from ideation to campaign development.
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Available in Moz Pro, Moz AI includes three powerful features: Search Intent in Keyword Suggestions, Domain Search Theme, and Domain Keyword Topics in Domain Overview. These new AI-powered features allow Moz Pro customers to streamline their efforts, optimise their SEO strategies, and enable them to make data-driven decisions.
Moz Pro’s newest feature in Keyword Suggestions, AI-powered Search Intent, bridges the gap between search metrics and user behaviour. SEOs and marketers will now be able to strengthen the foundation of their strategies with deeper insights and optimise campaigns based on what resonates with their target audiences.
Additionally, Moz introduced new Moz API plans to make best-in-class data affordable with new Moz API Beta endpoints, including keyword, intent, brand, and link metrics.
With Moz API, customers can access more enterprise-quality Moz Data to build custom tools, dashboards, SaaS products, and Apps, with new affordable entry-level pricing.
Customers can access the expanded Beta endpoints, which include Keyword Metrics, Keyword Suggestions, Search Intent, Ranking Keywords, and Brand Authority, on plans starting at $20/month. API customers can get a sneak peek into what the future of the API holds with modernised documentation, a simplified authentication process, and a revamped dashboard, providing a better overall developer experience.
