Microsoft and WTTC To Revolutionise AI
The transformative power of AI (Artificial Intelligence) will revolutionise for travel and tourism sector, bringing in unparalleled customer experiences.
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The first in a series of AI reports, announced during the global tourism body’s event at Fitur and in collaboration with WTTC’s Industry Partner, Microsoft, is poised to redefine travel and tourism standards and call on the sector for greater integration of such technologies.
Travel & Tourism businesses are urged to embrace AI as a strategic priority, investing heavily in talent to foster collaboration between humans and AI.
Julia Simpson, WTTC President & CEO, said, “As we navigate the ever-evolving landscape of Travel & Tourism, AI emerges as a catalyst for positive change. The transformative capabilities highlighted in this report demonstrate that AI is not just a technological advancement, it is a strategic tool that can personalise the customer experience, drive sustainable improvements, and create real-time pricing models.”
Julie Shainock, Microsoft Managing Director Travel, Transport & Logistics, said, “Using Microsoft’s Azure OpenAI Models across the travel sector allows greater productivity for companies and drive a more personalised consumer experience. For travellers, the ability to drive more inspiration and personalised offers at booking to providing tools to consumers to proactively assist them while in destination to anticipate their needs with relevant information to improve their journey. For travel companies, GenAI is there to increase productivity, automate the predictable, and allow our human-centric approach to the high-value moments in travel to shine more.”
As the global leader in travel and tourism, WTTC is committed to driving innovation and supporting the sector to embrace AI and other cutting-edge technologies. To promote sustainability and excellent customer experiences, WTTC acknowledges the crucial importance of AI in revolutionising the sector, it said.
Throughout the traveller’s journey, WTTC believes AI can play a pivotal role in delivering a tailored and enhanced experience now and in the future. This technology can empower personalised recommendations and marketing strategies by analysing traveller data, optimising pricing strategies through real-time adjustments, and offering instant responses and fine-tuned interactions via sophisticated AI-powered chatbots, the report says.
The report also highlights AI’s capabilities extend to predicting future demand patterns, efficiently allocating resources, and providing valuable insights for governments and travel and tourism stakeholders.
This contribution can be pivotal in promoting sustainability with efficient resource management by monitoring and minimising environmental impacts, ensuring a more responsible and sustainable sector. The report explores AI applications in society and business, emphasising the need for safe and responsible AI system design in Travel & Tourism, signifying a milestone in the sector’s commitment to innovation and sustainability, and showcasing AI’s potential to shape a bright future for Travel & Tourism.
