Mashreq Bank Announces Esports Partnership With Galaxy Racer
Mashreq Bank and Galaxy Racer (GXR), a transmedia powerhouse focused on esports, content creators, music and sports, headquartered in Dubai, announce a new partnership. The one-year collaboration will see Mashreq and Galaxy Racer create an engaging content series and launch gaming tournaments. As the first official partnership of its kind in the region, the collaboration […]
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Mashreq Bank and Galaxy Racer (GXR), a transmedia powerhouse focused on esports, content creators, music and sports, headquartered in Dubai, announce a new partnership.
The one-year collaboration will see Mashreq and Galaxy Racer create an engaging content series and launch gaming tournaments.
As the first official partnership of its kind in the region, the collaboration will help to realise Mashreq’s overarching goal to create new and exciting ways to speak to the next generation through digital-focused initiatives within the gaming and esports sector.
The partnership will focus on inclusivity and equitability, empowering gamers as well as content creators from diverse and underrepresented backgrounds who are hoping to break into the competitive gaming scene. For the first time in the Middle East, the Galaxy Racer and Mashreq collaboration will see the launch of a content creator series, which will support 10 of the region’s top content creators.
Galaxy Racer and Mashreq will also host community tournaments for all gamers, as well as the First Neo NXT Featuring Rocket League Championship, an online competition with the potential to reach 91 million active players throughout the region. Registration for the championship opened on June 30 and will last until July 14. Qualifications will start on July 22, with the finals scheduled for the same day. The winner will be announced by the end of July.
Founder and CEO of Galaxy Racer, Paul Roy, said: “I am thrilled to announce our partnership with Mashreq Bank, especially as this is a first of its kind within the country. By combining our shared values and beliefs to nurture the next generation of gaming talent and content creators, we believe we can create some fun and engaging content and activations for our always-growing community.”
Ahmed Abdelaal, Group CEO at Mashreq, said: “Esports is witnessing incredible growth across the Middle East, which is helping to drive the region’s gaming industry to the multi-billion dollar sector it has become today. Our innovative, digital-focused Neo NXT proposition targeting the SMART teens (12-18) resonates with the gaming community, positioned for internet savvy connected generation, to suit their lifestyle on the go. We are delighted to partner with Galaxy Racer to grow the region’s esports industry further.”
