Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Vimeo Marketing Launches for Audience Engagement
Vimeo announced the launch of Vimeo Marketing, which provides marketers with a single, integrated toolset for video hosting, editing, and distribution – all to help them better engage audiences and grow their businesses through the power of video. The new offering addresses the growing need for an end-to-end video marketing solution in an era dominated by video, estimated to represent roughly 80% of internet traffic today, according to industry estimates.
Read more here.
Cisco Unveils Webex AI Strategy, Reimagines Communication with AI
At WebexOne, Cisco announced a new AI strategy for Webex that will improve communication and collaboration. Unlike AI offerings that solely focus on text or documents, Webex will use real-time communications for audio and video to solve everyday challenges, such as ensuring crystal-clear audio and video calls and meetings despite low bandwidth.
Read more here.
Yahoo Partners with Xperi to Bring Yahoo Content to BMW In-Car Screens
Yahoo announced a partnership with Xperi Inc. to bring Yahoo video content from Yahoo Finance, Yahoo Sports, and In the Know to Xperi’s DTS AutoStage Video Service, Powered by TiVo. Xperi’s entertainment platform will first be deployed in the all-new BMW 5 series and future BMW models, bringing Yahoo content to the in-car entertainment experience for the very first time.
Read more here.
Microsoft, Octopai to Co-Sell Innovative Data Management Integration
Octopai announced its recent achievement of Microsoft’s Co-Sell Incentivized status. This latest advancement solidifies an already robust alliance, now encompassing a collaborative selling approach. Microsoft’s global sales force is newly motivated to champion Octopai’s advanced metadata management solutions.
Read more here.
Zoom Launches ISV Exchange Program with Verint
Zoom Video Communications is launching the ISV Exchange Program with Verint’s open platform, expanding on the initial partnership announced last November, combining Verint’s customer experience (CX) automation solutions with Zoom’s offerings.
Read more here.
