Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Braze Introduces Feature Flags, Low-Code, AI Product Innovations
Feature Flags pair with customer journey orchestration tools to enable companies to deliver personalised experiences in their mobile and web applications using first-party customer data. Braze also introduced Landing Pages to help companies capture information on prospects and convert them into leads and loyal customers. Landing Pages includes a low-code visual editor to build and launch custom landing pages.
Read more here.
Treasure Global Unveils AI Robot for TikTok Live Commerce
Treasure Global, an an innovative technology solutions provider, announced a transformative leap in the world of ecommerce with the introduction of an artificial intelligence robot designed to conduct extended-hour live commerce sessions on TikTok. This pioneering development not only propels ZCITY to new heights but also promises to revolutionise the way businesses engage with their customers on the world’s most traffic-intensive live commerce platform.
Read more here.
Ricoh Asia Pacific Partners with LinkedIn
Ricoh Asia Pacific announced an initial 3-year partnership with LinkedIn to utilise LinkedIn Sales Navigator as part of the company’s digital transformation drive in sales and marketing. Enhanced by new training and development resources for Digital Consultants across the region, Ricoh aims to improve engagement with new and existing customers, to better understand their business needs, and provide industry-leading integrated digital services and print and imaging solutions.
Read more here.
Talkdesk adds Generative AI
Talkdesk, a contact centre systems provider, has integrated generative artificial intelligence within its flagship Talkdesk CX Cloud platform and Industry Experience Clouds. Now, companies can deploy, monitor, and fine-tune genAI in their contact centres with no coding experience, eliminate inaccurate and irresponsible AI use and subsequent brand risk, and create personalised experiences for customers.
Read more here.
Yahoo to Integrate Its Identity Solution with Twilio Segment
Yahoo Advertising has integrated its ConnectID with Twilio Segment’s Customer Data Platform (CDP) to enable advertisers to activate first-party data across screens in a cookieless world. Segment users will be able to sync hashed, cookie-less data with their real-time customer profiles to drive greater reach and relevance for their campaigns.
Read more here.
