Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
What to Read Next
- Untapped Growth Partners with FreeWheel to Expand Premium CTV Access
- Pattern Announces Acquisition of ROI Hunter
- MNTN Integrates with Northbeam to Improve CTV Performance Measurement
- Guideline Launches Customizable AI Agent Dashboards
- Gradial Raises $35M to Expand Enterprise Marketing Through AI Agents
IBM, Microsoft To Help Companies Accelerate Adoption of Gen AI
IBM is expanding its collaboration with Microsoft to help joint clients accelerate the deployment of generative AI – and deliver a new offering that will provide clients with the expertise and technology they need to innovate their business processes and scale generative AI effectively. IBM Consulting, in collaboration with Microsoft, will focus on helping clients to implement and scale Azure OpenAI Service.
Read more here.
Upland Launches Altify Insights
Upland Software has launched Altify Insights for business-to-business sales organisations. Altify Insights helps sellers identify key decision makers, actualize effective relationship strategies, and leverage out-of-the-box templates to engage prospects and surface key buyer insights, all natively within Salesforce. Altify Insights includes two core capabilities: Relationship Map and Insight Map.
Read more here.
Qualtrics Launches Automated Summaries
Qualtrics launched Qualtrics Automated Summaries for Video Feedback, along with In-Depth Interviews and Focus Groups, a series of purpose-built video feedback solutions that use generative artificial intelligence, real-time analytics, and predictive insights to help organisations conduct research, grow market share, and respond to customer needs.
Read more here.
SoundHound AI Launches Smart Answering
SoundHound AI has launched the fully-automated Smart Answering service, which uses SoundHound’s voice artificial intelligence, combining software engineering and generative AI to handle inbound customer calls. Smart Answering enables businesses to set up a fully automated, AI-driven call answering service within minutes. Using Generative AI, the Smart Answering system seamlessly reads and integrates company website information to update its AI Knowledge Base. It then uses SoundHound’s advanced speech recognition and natural language understanding to give tailored, conversational responses to customer phone queries.
Read more here.
Dialpad Launches DialpadGPT
Dialpad, a customer intelligence platform provider, introduced DialpadGPT, a domain-specific large language model (LLM) tailored specifically to power features that automate tasks for improving customer service, sales, and recruiting experiences. DialpadGPT’s real-time generative AI uses conversational and messaging data across customer service, sales, recruiting, and employee collaboration to harness the power of AI automation and assistance at scale.
Read more here.
