Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Sprinklr Launches New Unified Partners Program
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, launched the Sprinklr Unified Partners Program. The next evolution of the Sprinklr partner program integrates several new types of partners – including independent consultants, Referral Partners and Technological Solution Brokers (TSBs), and Business Process Outsourcing (BPO) partners. The Unified Partners Program will enable all Sprinklr partners to grow profits and create new revenue streams by delivering differentiated customer experience management solutions.
Read more here.
Snap, Havas Media Network Launch New Social Commerce Report
In partnership with Havas Media Network, Snap Inc. worked with Dynata to survey 13–34-year-olds across France, Germany, India, Mexico, the United Arab Emirates, United Kingdom, and the United States. Working with a sample size of 28,500 participants, the study aimed to extract strategies that would help brands connect with Gen Z and Millennials in the social commerce space. Havas distilled these findings into six overarching principles that brands can employ to create meaningful shopping experiences for Next Gen: Pursue Personalisation, Action Authenticity, Utilise Ubiquity, Tackle Trust, Emphasise Entertainment, and Chase Convenience.
Read more here.
Qualtrics Launches XM/os2
Qualtrics introduced XM/os2, the next generation of its platform, fully enabled with artificial intelligence. XM/os2 harnesses Qualtrics’ AI and new generative AI capabilities and its database of human sentiment to deliver personalised content and real-time recommendations across every product, for every user. Qualtrics is unleashing the power of its vast data set with AI to deliver personalised content and drive automated actions for frontline workers, managers, and product, brand, and research teams.
Read more here.
AppsFlyer Releases New Ecommerce Report
AppsFlyer released the 2023 edition of its State of ecommerce App Marketing report, an in-depth look at key global industry trends to guide retail marketers in building a mobile-first experience that drives engagement and sales for the second half of 2023, especially during the peak holiday season. While retail marketers continue operating in an uncertain economic landscape, last year’s Q4 holiday shopping season, which saw more in-app purchases by consumers compared to Q4 in 2021, should provide a glimmer of hope. Consumer spend in shopping apps climbed 37% in Q4 2022 compared to Q3 2022, 30% higher than the rise in 2021 over the same period.
Read more here.
Mastercard Partners With Geidea
Mastercard has partnered with Geidea to offer consumers and businesses greater access to advanced card and payment solutions. Through Mastercard, Geidea will extend its range of services and products, operating as an issuer. As part of the agreement, Geidea will leverage Mastercard’s leading-edge technology to issue BIN ranges and enable consumers, merchants and fintechs across the Kingdom to benefit from innovative payment solutions.
Read more here.
