MarTech Radar – Most Active Vendors in the Middle East Listed

Technology spend remains a priority for CMOs in 2020 despite the COVID-19 situation Disclaimer: The names are presented alphabetically and not arranged as per any other parameter. MarTech Vibe does not endorse any of the mentioned vendors. The ratings are based on reviews on g2.com If you do not see your company on the list […]

Sanjay Swamy

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    • Technology spend remains a priority for CMOs in 2020 despite the COVID-19 situation

    Disclaimer: The names are presented alphabetically and not arranged as per any other parameter. MarTech Vibe does not endorse any of the mentioned vendors. The ratings are based on reviews on g2.com If you do not see your company on the list but feel it should be included, please email us at editorial@staging.martechvibe.com. 

    As per the Gartner’s Annual CMO Spend Survey 2020-21, CMOs will allocate 26 per cent of their budgets for MarTech with two-third expecting investments to increase. 

    In the Middle East, CMOs are allocating between 10 to 12 per cent of their budgets towards MarTech adoption and integration. 

    As CMOs in the region get ready to evaluate their options, our Middle East MarTech Radar 2020 is the list of Marketing Technology vendors with active presence and client base in the region with their G2 reviews. 

    It covers five vital categories – Marketing Suite, Marketing Automation, Mobile Marketing (including Cross Channel Management), Customer Data Platforms and Social Media Listening and Analytics.

    Marketing Suite – The Big 4

    1. Adobe Experience Cloud – 4.0 out of 5 (1,175 Ratings)
    2. Oracle Cloud CX – 4.0 out of 5 (1,141 reviews) 
    3. SAP Marketing Cloud –  4.0 out of 5 (63 Ratings)
    4. Salesforce Marketing Cloud – 4.0 out of 5 (3322 reviews)

    Marketing Automation

    1. Act-On – 4.1 out of 5 (852 reviews)
    2. Emarsys – 4.2 out of 5 (146 reviews)
    3. Hubspot Marketing Hub – 4.5 out of 5 (5,506 Ratings)
    4. Iterable – 4.4 out of 5 (150 reviews)
    5. Keap – 4.1 out of 5 (934 reviews)
    6. Leadsquared – 4.5 out of 5 (150 reviews)
    7. Liana Technologies – 4.5 out of 5 (1 review)
    8. Mail Chimp – 4.1 out of 5 stars (78 reviews)
    9. Marketo – 4.1 out of 5 (2113 reviews)
    10. MoEngage – 4.4 out of 5 (70 reviews)
    11. Pardot – 4.0 out of 5 (1,737 Ratings)
    12. Sitecore – 3.9 out of 5 (337 reviews)
    13. Smartech by Netcore – 5 out of 5 (19 reviews) 
    14. WebEngage – 4.6 out of 5 (85 reviews)

    Also read: Insights-led Engagement for the Mobile First Customer

    Mobile Engagement and Analytics

    1. Adjust – 4.6 out of 5 (31 reviews) 
    2. Affle – No reviews
    3. Airship – 3.7 out of 5 (17 reviews)
    4. Appsflyer – 4.4 out of 5 (144 reviews)
    5. Braze – 4.4 out of 5 (94 reviews)
    6. CleverTap – 4.5 out of 5 (128 reviews)
    7. Criteo – 3.8 out of 5(208 reviews)
    8. IMImobile – No reviews
    9. Insider – 4.7 out of 5 (115 reviews)
    10. Leanplum – 3.8 out of 5 (44 reviews)
    11. Observepoint – 4.2 out of 5 (13 reviews)
    12. Smartech by Netcore – 5 out of 5 (19 reviews) 
    13. VWO by Wingify – 4.4 out of 5 (18 reviews)
    14. WebEngage – 4.6 out of 5 (85 reviews)

    Customer Data Platform

    1. Exponea – 4.8 out of 5 (159 reviews)
    2. Lemnisk – 4.4 out of 5 (4 reviews)
    3. Manthan – 3.8 out of 5 (2 reviews)
    4. Oracle CX Unity – 4.2 out of 5 (880 reviews)
    5. RichRelevance – 3.5 out of 5 (2 reviews)
    6. Smartech by Netcore – 0 reviews
    7. Tealium – 4.4 out of 5 (79 reviews)

    Also Read: MarTech Maturity in the Middle East and What it Means for future-ready Marketers

    Social Media Listening and Analytics

    1. Brandwatch – 4.4 out of 5 (263 reviews)
    2. Buffer – 4.5 out of 5 (796 reviews) 
    3. Carma – 0 ratings
    4. Cision – 3.8 out of 5 (687 reviews)
    5. Crowdanalyzer – Not listed
    6. Hootsuite – 4.1 out of 5 (2902 reviews)
    7. Lucidya – Not listed 
    8. Meltwater – 3.7 out of 5 (692 reviews)
    9. SocialBakers – 4 out of 5 stars (104 reviews)
    10. Sprinklr – 3.9 out of 5 (488 reviews)
    11. Talkwalker – 4.4 out of 5 (114 reviews)
    12. Zoho Social – 4.5 out of 5 (1993 reviews)

     

     

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