Mailchimp Brings AI-Powered Revenue Intelligence Technology
Mailchimp's revenue intelligence technology is designed to give marketers opportunities to increase revenue by benchmarking customers’ marketing against industry-specific financial inputs and marketing performance data points.
Topics
Mailchimp, the AI-powered email and marketing automation platform, has unveiled its new revenue intelligence technology using predictive and generative AI models to identify potential customers and create engaging email and SMS content to boost purchases and brand loyalty.
The revenue intelligence technology is designed to give marketers opportunities to increase revenue by benchmarking customers’ marketing against industry-specific financial inputs and marketing performance data points. The technology will recommend the right time to target customers and generate more personalised and revenue-driving content.
“Predicting what will spur different customers to explore, to spend, and stay loyal remains one of the most complicated challenges for marketers—and simultaneously one of their biggest growth opportunities. By building on our AI-driven innovations within Intuit’s data-rich platform, our customers can make smarter, more integrated business decisions that simultaneously grow their customer base and put more money in their pockets,” said Rania Succar, SVP and General Manager of Mailchimp.
Also Read: Experiencing the Brand Doesn’t Stop at Buying a Product
The new revenue intelligence system will integrate with marketers’ daily workflow, turning over 60 petabytes of user interactions across the Intuit ecosystem into tools that can create personalised action plans.
The revenue intelligence capabilities in Mailchimp will allow marketers to maximise their ROI by leveraging financial data from QuickBooks, experiencing AI natively in the platform, predicting revenue based on segmentation, targeting repeat purchases, generating branded content that performs, and visualising revenue with a marketing funnel.
“We’ve been quite good at customer acquisition, and we want to focus more on customer loyalty and retention. Email is a big part of helping us to achieve that. Utilising AI to help with analytics and finding out more about customers—really getting a clear idea of who they are and what their shopping habits are—is key for us,” said Charlotte Howell, Digital Marketing and Ecommerce Manager at Grafton International.
Mailchimp is also expanding its SMS features. The expanded SMS functionalities provide a 360-degree subscriber view that pulls all data sources into one place. Marketers worldwide can sign up for the revenue intelligence early access updates.
“Mailchimp’s SMS is an incredibly reliable tool for building a meaningful relationship with your customers and a powerful way to drive engagement, conversion, and brand loyalty,” said Michelle Taite, Chief Marketing Officer at Mailchimp.
