Litmus Launches Email Authentication Monitoring

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Litmus, an email marketing solutions provider, released new products and platform updates, including Sender Authentication in Litmus Email Guardian, Animated Video and Image Carousels in Litmus Personalise, and more.

With these additions, marketers can continuously monitor emails for rendering issues, broken elements, and key email infrastructure settings, as well as include engaging video previews and animated image carousels directly inside emails. With these powerful additions, Litmus continues to establish itself as a one-stop shop for everything marketers need to optimise their emails, including email testing, personalisation, collaboration, real-time 24/7 email monitoring and so much more.

“In today’s complex email landscape, marketers historically have had to juggle multiple technologies to create exceptional emails to reach the inbox and resonate with subscribers. At Litmus, we’ve simplified this process,” said Erik Nierenberg, CEO of Litmus.

“Our email optimisation platform is a comprehensive answer to core email marketing challenges. By offering a complete suite of solutions across the email workflow, we empower marketers to optimise every send, save time and money and, ultimately, drive better results. Litmus is enabling marketers to ultimately deliver impactful customer journeys that begin in the inbox and extend throughout the entire marketing lifecycle.”

Litmus also launched enhancements to several existing features across the platform::

• Litmus extension: Eliminate the hassle of switching back and forth between tools with Litmus Extension in Google Chrome. In addition to thorough email testing across 100+ email clients and devices, marketers can now easily add engaging, open-time personalisation elements to their emails across many ESPs such as Salesforce Marketing Cloud, Oracle Eloqua, Adobe, Mailchimp, Marketo, Klaviyo, and more.
• Scratch-offs: With updated, advanced customisation options for both the scratch-off and reveal images and landing pages, marketers can include more advanced branding and call-to-action optimisations on the scratch-off landing page.
• Template organisation: Stay organised with folders for templates created in Litmus Personalise Pro. These folders make it easier to find templates when it comes time to update or reuse them.