LinkedIn Adds Company Pages, Updates Campaign Manager Experience
LinkedIn added Company Pages feature, a new way for brands to stay in touch with their audience on the platform. Brands will now be able to create their own newsletters in the app, which will also include new notifications for Page followers for newsletter updates. As explained LinkedIn: “We debuted Articles for Pages last year […]
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LinkedIn added Company Pages feature, a new way for brands to stay in touch with their audience on the platform.
Brands will now be able to create their own newsletters in the app, which will also include new notifications for Page followers for newsletter updates.
As explained LinkedIn: “We debuted Articles for Pages last year to help you publish long form professional content to spark conversations and drive greater engagement. We continue to look for meaningful ways to connect as we navigate our new world of work, and that’s why we’re introducing Newsletters, a new way to build communities around topics that matter most to your customers with recurring Articles from your Page that members can subscribe to.”
Last year, LinkedIn added newsletters for users in Creator Mod, providing a more direct way to both tap into the rising use of newsletters as a connection option, and to maximise in-app engagement. Now, company pages will also be able to get in on the action.
The key advantage for brands is the capacity to notify Page followers with newsletter updates, via an automatic, one-time alert to your audience for every new issue. Subscribers will also be able to opt-in to get email notifications of future updates.
“Early adopters, like global news publication Insider and video communications company Zoom, saw immediate value in their first Newsletter campaigns. Insider quickly gained nearly 820,000 subscribers within 24 hours, a testament to the power of the Newsletters to quickly grow and engage audiences. In addition, Zoom was one of the first software technology companies to publish a Newsletter, and quickly saw over 10% of its followers subscribe to it in the first 24 hours.”
LinkedIn has also launched an updated Campaign Manager experience, with improved navigation “that mirrors the customer’s typical campaign lifecycle: Plan, Advertise, Test, Analyse to increase its ease of use”.
The simplified UI will ideally help to reduce time spent in campaign setup, while also making it easier to understand how to access each element.
