LinkedIn To Launch AI-Powered Feature

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LinkedIn is all set to launch a new AI feature that generates personalised icebreaker messages for its Premium subscribers. The tool aims to improve networking on the platform, especially amid expected increased usage due to recent job cuts at major companies. In addition to this, LinkedIn has introduced two new tabs – ‘Catch Up’ and ‘Grow’ under the Network Tab to aid users in managing connections and discovering new contacts.

The ‘Catch Up’ tab presents updates from a user’s connections, like work anniversaries or career transitions, encouraging them to engage more with their network. Meanwhile, the ‘Grow’ tab is designed to assist users in managing their existing connections while discovering new potential contacts to add to their network.

This innovation is particularly timely given the expected increase in LinkedIn usage, triggered by recent employment cuts at major corporations such as Google, Microsoft, Amazon, Snap, among others. As laid-off professionals turn to the platform to seek new opportunities, this AI tool is poised to simplify and enhance their networking process.

The introduction of this AI-powered messaging feature is a testament to LinkedIn’s commitment to leveraging AI to refine user experiences. This feature, which aids premium users in crafting initial messages to other LinkedIn members, even if not directly connected, exemplifies the platform’s innovative use of AI. The automated message, formed by assimilating data from both profiles, comes with ready prompts for self-introduction or queries about advice or work experience. Users retain the flexibility to fine-tune the message before dispatching it.

This strategy of integrating AI into multiple functionalities, including profile building, collaborative article conversation starters, ads, recruitment, and an AI-enhanced learning assistant, underlines LinkedIn’s ambitious plans for AI-driven improvements.