LAFLO, Singapore Airlines to Share Reward Miles
Given that LAFLO’s consumer base overlaps with Singapore Airlines, the partnership will enable the two to enhance their brand appeal among most of their clientele.
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LAFLO, a premier store for luxury home furniture and furnishings and KrisFlyer of Singapore Airlines (SIA) Group announced a partnership which provides KrisFlyer members the ability to earn miles through LAFLO purchases.
Introduced as the “A Journey of Curiosity” campaign, the new partnership will enable customers to earn one KrisFlyer mile for every Rp 40,000 (US$3.06) spent on LAFLO products. This campaign is aimed to allow LAFLO and SIA to provide enhanced travel and lifestyle rewards offerings to their customers in Indonesia, as well as cementing LAFLO’s role as the inaugural interior showroom retail partner of the prestigious airline.
“We are delighted to welcome LAFLO as our first luxury home-furnishing retail partner in Indonesia in the Singapore Airlines Group’s KrisFlyer rewards program. This partnership is part of our ongoing effort to provide KrisFlyer members with enhanced travel and lifestyle rewards offerings through expanded options to earn miles. Moreover, LAFLO’s commitment to innovation and exceptional customer service aligns with SIA’s brand promise, making this collaboration a natural fit,” said Singapore Airlines Indonesia General Manager Chee Chian Seah.
Echoing the statement, Erlangga Boenawan, President Director of PT Imago Mulia Persada Tbk., added that the campaign was driven by the spirit of innovation, which is embedded in the brand’s values to create a “sense of place” that establishes a unique atmosphere. To achieve this, LAFLO also encourages interior designers and architects to broaden their horizons through exploration and travelling.
Given that LAFLO’s consumer base overlaps with Singapore Airlines, the partnership will enable the two to enhance their brand appeal among most of their clientele, who are interested in luxury and design. Furthermore, the collaboration will further facilitate both brands’ customers to explore design from around the world seamlessly through the SIA Group’s network and connectivity.
“Design and travel are intrinsically linked. Both involve a journey of discovery, creativity, and inspiration. At LAFLO, we believe that by bringing the best of global design to Indonesia using KrisFlyer miles, we not only enhance our living spaces but also broaden our horizons and enrich our lives,” said Alwi Sjaaf, President Commissioner of PT Imago Mulia Persada.
