KFC Thailand Launches Campaign for Zabb Festival
The campaign will run for a month and be available at over 300 KFC locations across 55 provinces in Thailand.
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To celebrate Thai flavours, KFC Thailand has launched its latest campaign, the ‘Zabb Festival,’ paying homage to the iconic Zabb taste by bringing back the fan-favourite KFC Crispy Zabb Skin to its menu.
KFC’s ‘Zabb Festival’ is crafted for Thai cuisine lovers and spice enthusiasts. The campaign features flavour-packed menus, allowing fans to indulge in the return of the KFC Crispy Zabb Skin, now available in two new offerings: ‘The Box All Zabb’ and the ‘Zabb Snack Box’.
The campaign will run for a month and be available at over 300 KFC locations across 55 provinces in Thailand. This is part of KFC Thailand’s 40-year anniversary celebration, inviting Thais to create unforgettable memories with iconic local flavours.
Suhayl Limbada, Market Lead and Chief Marketing Officer of KFC Thailand, said, “Our iconic Zabb taste is something worth celebrating. As we turn 40, we couldn’t think of a better way to mark the occasion than by offering a feast of Zabb-flavoured treats that will make every Zabb fan jump off their seats. In the best kind of way! This includes the return of our spicy chicken skin, but it’s only available in limited restaurants, so get it while you can.”
