Jawwy Launches Unified Tech Stack For Enhanced Customer Experience
Using the new Jawwy 2.0 app configured in partnership with MATRIXX and Celfocus, customers can pay off their balance and gift data and minutes to friends.
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Jawwy, an all-digital brand from STC Group, has launched a new unified tech stack for lifecycle management, Jawwy 2.0 app. This significant leap forward is aimed at not only enhancing customer satisfaction but also reducing time to market for new services and overall customer costs.
Ali Alharbi, Head of Jawwy Technology, said, “Our technology partners, MATRIXX Software and Celfocus, have been invaluable in helping us bring the new Jawwy platform to life. This new Jawwy platform serves as a beacon for the broader stc digital transformation that’s already underway.”
Marc Price, CTO at MATRIXX, said, “Mobile customers want more transparency and control over how their plans are managed and what their plans include, and MATRIXX’s digital monetisation solution is built to support that in a scalable, flexible way,”
Mohamed Shatla, Celfocus’s Executive and Business Development Director for Middle East, said, “Our longstanding partnership with Jawwy shows that embracing digital transformation and moving beyond legacy architecture offers benefits not just in customer experience, but the company as a whole.”
Using the new Jawwy 2.0 app configured in partnership with MATRIXX and Celfocus, customers can pay off their balance, gift data and minutes to friends, customise or change their plans, instantly receive an eSIM upon order and share plans across devices. MATRIXX’s digital monetisation platform supports Jawwy’s flexibility, while Celfocus served as the system integrator and provided its robust microservices solution to enable a seamless end-to-end digital customer experience.
