ION Orchard Blends Digital, Physical Retail with AR
The AR experiences can be accessed through QR codes available in ION Orchard’s official mobile app and physical installations throughout the mall.
Topics
ION Orchard, a prime retail landmark in Singapore, has merged physical retail with digital innovation to introduce “Another Sphere,” an immersive augmented reality (AR) experience designed for modern shoppers.
‘Another Sphere’ offers modern shoppers a unique journey that seamlessly combines art, technology, and exclusive rewards, introducing new ways to interact with brands and offerings.
The initiative features three distinct augmented reality (AR) experiences: the gamified “loot box” Garden Gems, the larger-than-life Booms AR filter with blooming florals in motion, and the immersive TWG Tea AR luxury retail experience, where shoppers can explore interactive details about tea varieties, including fine harvests, single estate teas, exclusive blends, and beautifully crafted tea accessories.
These AR experiences can be accessed through QR codes available in ION Orchard’s official mobile app and physical installations throughout the mall. Shoppers can also engage with the in-app Adventure Perks gameboard, which rewards them with a ticket to Garden Gems upon completing tasks. Additionally, a captivating floral installation at Level 1 provides unique photo opportunities and access to the Booms AR filter.
With ‘Another Sphere,’ ION Orchard seeks to enhance its shopping experience by offering new and innovative ways for shopper engagement.
Yeo Mui Hong, Chief Executive Officer of Orchard Turn Developments, said, “We are thrilled to unveil Another Sphere, an initiative that offers a fresh take on the retail experience in a creative and memorable way. Leveraging augmented reality, ION Orchard transports shoppers into a world of wonder and rewards, engaging our shoppers anywhere and anytime with exceptional, distinctive, and enriching experiences.”
“Another Sphere reflects our dedication to elevating every single visit and curating lasting memories for our shoppers, ensuring ION Orchard remains at the forefront of experiential retail. We invite everyone to join us on this immersive journey through Another Sphere,” Yeo added.
