HubSpot Partners with TikTok
The partnership comes at a time when customers are turning to social media and short-form content for brand and product discovery, and SMBs are seeking new ways to capture B2B leads.
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HubSpot and TikTok announced a partnership to make community-based customer acquisition easier than ever for B2B brands, with a new integration designed to easily capture leads from TikTok directly in HubSpot’s CRM. B2B businesses will benefit from the combined power of the leading destination for short-form mobile video and the leading customer platform. Available now in Singapore, scaling businesses can leverage their connections to drive growth like never before.
Kat Warboys, Marketing Director, APAC, HubSpot, said, “TikTok’s growing influence in the region is undeniable. As its audience base grows, it’s reshaping how consumers discover and interact with their favourite brands. For savvy businesses, TikTok provides a powerful channel to nurture and engage audiences — if done right. That’s why our partnership is so important. The new integration makes it easier for brands to capture, nurture and acquire leads because they can truly understand their customers. Today’s consumers expect personalisation, and by having a complete picture, brands can better engage with their audiences. And, with better engagement comes more loyal customers, which is vital in the current market.”
Ng Chew Wee, Head of Business Marketing APAC, TikTok, said, “Asia Pacific is home to a thriving ecosystem of TikTok users, with 90% of the region’s TikTok users consuming content on a daily basis. This presents an opportunity for Asia Pacific’s brands to reach and turn a highly engaged audience into leads, and accelerate business growth. We are excited to partner with HubSpot, an organisation that shares our vision of empowering businesses, to improve customer acquisition capabilities. This is just the beginning of a partnership that we believe will help businesses of all sizes.”
The partnership comes at a time when customers are turning to social media and short-form content for brand and product discovery, and SMBs are seeking new ways to capture leads in the face of customer acquisition challenges. A 2023 survey conducted by HubSpot among business leaders in Singapore, Southeast Asia’s business hub, saw 43% of respondents saying that customer acquisition strategies that have previously worked are becoming less effective.
TikTok is poised to help solve this challenge for B2B businesses thanks to a highly engaged audience— 87% of TikTok users in Southeast Asia have discovered new products and brands through creator content on the platform, and 58% of users globally say they’re likely to purchase after viewing a lead generation ad. By automating the process of lead capture on TikTok with a native HubSpot integration, SMBs can unlock the value of community-based customer acquisition.
