HSN, Fanatics Tie Up To Enhance Shopping Experience
Kicking-off in August, the move will expand HSN's sports assortment across its digital platforms.
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HSN, a multiplatform video commerce provider, and Fanatics, a digital sports platform and provider of licensed sports merchandise, announced a new partnership that will provide fans with an extensive collection of high-quality products from several major sports leagues.
HSN will now offer a significant assortment across sports, styles and sizes of league and team merchandise under one partner, amplifying the consumer experience for fans of many sports. The move provides HSN with their largest-ever collection of team merchandise to-date.
As the collaboration progresses into 2024, HSN will continue to expand its assortment as new seasons begin. Growing its existing roster of leagues including the National Football League (NFL), National Hockey League (NHL) and Major League Baseball (MLB), the retailer will introduce products for the National Basketball Association (NBA), select colleges and universities, NASCAR, Major League Soccer (MLS), and Union of European Football Associations (UEFA).
“By combining HSN’s expertise in live shopping and video storytelling with Fanatics’ extensive selection of licensed merchandise, we will bring an unparalleled and engaging sports shopping experience to our customers,” says Rob Robillard, HSN Chief Merchandising Officer. “Fanatics is a trusted leader in sports merchandise and joining forces with them provides an enhanced shopping experience that is unlike any other.”
The collaboration kicked off in June with hundreds of MLB products launched on HSN.com from Fanatics’ industry-leading inventory, with NFL and college merchandise to follow soon. Products are featured in dedicated HSN Fan Shops, creating a seamless browsing and buying experience. Fanatics will also extend its hot market and championship collections as a part of the deal, featuring products from some of the sports world’s biggest moments. Exclusive offerings will also be available live on-air.
“We’re excited to kick off this unique arrangement with HSN, which will bring a robust assortment of high-quality products to their shoppers on a platform they are familiar with,” said Gary Gertzog, Fanatics President of Business Affairs. “Our cross-channel approach will create new avenues for HSN’s audience to browse items for the teams and players they love and showcase their pride and passion on gamedays and beyond.”
