Hootsuite Acquires Talkwalker
With Hootsuite and Talkwalker combined capabilities, customers can access predictive analytics and social intelligence and drive more qualified leads.
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Social media manager Hootsuite is acquiring Luxembourg company Talkwalker, enabling brands to drive business impact and revenue.
Irina Novoselsky, CEO of Hootsuite, said, “We have had listening for years. But it was industry standard, just like everyone else’s. While that worked then, the industry is entering a new era of social media performance.
“To achieve this, we’re building a social media performance engine, a feedback loop where AI takes consumer data and generates insights for actionable strategies and measurable impact. The combination leapfrogs the industry into the future of social marketing,” Irina added.
With Hootsuite and Talkwalker combined capabilities, customers can access predictive analytics and social intelligence and drive more qualified leads. The companies combined will offer global listening coverage with comprehensive reach across 100+ social networks and 150 million websites.
