GrowthLoop Brings AI-powered Tool to Snowflake Native App

With GrowthLoop's Snowflake Native App, marketers will see improvements in their generative AI engine's performance for audience, journey, and campaign creation, activation, and measurement.

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  • GrowthLoop, a composable customer data platform (CDP) provider, announced that its AI-powered audience segmentation and discovery tool will be available as a Snowflake Native App in the Snowflake AI Data Cloud. 

    “Even as frontier models become more powerful, their knowledge is still limited to the concepts and data in their training corpus. By pairing the power of generative models with the utility of an enterprise’s data on Snowflake, we can provide enormous value for both organisations and their customers,” said Anthony Rotio, Chief Data Strategy Officer at GrowthLoop. “GrowthLoop’s Snowflake Native App makes it simple for our customers to get started with this powerful combination and drive value quickly.”

    “When customers invest in building their data infrastructure on Snowflake, they are investing in an ecosystem that drives value for their business,” said Bill Stratton, Global Head of Media, Entertainment, and Advertising at Snowflake. “GrowthLoop’s composable CDP is an exemplary application of AI technology for enterprise marketers.”

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    This integration, which utilises the Snowflake Native App Framework and Snowflake Cortex AI models for generative AI capabilities, enables marketers to leverage GrowthLoop’s existing genAI solution without their data ever leaving Snowflake. 

    It’s among the first of the composable CDPs on Snowflake to launch a Cortex AI solution. Now, marketers will see significant improvements in their generative AI engine’s performance for audience, journey, and campaign creation, activation, and measurement.

    Marketing teams can now quickly segment and activate their customer data directly in Snowflake, assisted by a generative AI engine that runs locally alongside their data. Snowflake customers who leverage GrowthLoop have seen an increase in campaign launch velocity by as much as 10x, as well as more rapid experimentation and personalised cross-channel content delivery.

    With GrowthLoop’s Snowflake Native App, users will have access to GrowthLoop’s Generative Marketing Solution, powered by Snowflake Cortex AI. Features include the Generative Audience Studio, Generative Audience Discovery, and Audience Builder with Generative AI Context, as well as the upcoming Generative Journey Studio and Continuous Improvement and Optimisation.

    Crucially, the Snowflake Native App functionality offers a new avenue to maximise the effectiveness of the generative AI engine. With GrowthLoop’s Snowflake Native App built directly in the AI Data Cloud, the entire AI engine runs on the customer’s data in Snowflake – including the generative AI component. This means that the generative AI engine has secure, local access to the customer’s enterprise data, resulting in smarter, more impactful generative AI suggestions for marketers to use.

    GrowthLoop’s Snowflake Native App will be available on July 1, 2024, on Snowflake Marketplace. Eligible customers can purchase GrowthLoop’s composable CDP using Snowflake credits via the Marketplace Capacity Drawdown Program – among the first composable CDPs Powered by Snowflake currently available. 


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