Fuse Media Scales Advertising Impact Through AMPLITUDE
To help brands reach multicultural audiences, Fuse Media has launched AMPLITUDE, a new advertising platform.
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Fuse Media, a media company, announced the launch of AMPLITUDE, its new advertising platform designed to help brands with custom ad solutions that amplify their presence across today’s dynamic media landscape.
Fuse Media is known for its inclusive content and global multi-platform footprint across FAST, linear and SVOD with a combined audience of 52M+ unique viewers. Programming across Fuse’s robust platform offerings targets culturally diverse young adults with purpose-driven stories across original series, documentaries, licensed content, and more.
AMPLITUDE enables brands to unify efforts, streamline execution, and drive deeper impact with Fuse Media’s unique audiences by harnessing cutting-edge ad technology, premium content, talent partnerships, and authentic storytelling.
Brands of all business scales can tap into curated content strategies, high-impact cultural campaigns, deep data-driven performance insights, and interactive ad experiences fueled by partnerships with top ad tech partners, while Fuse Media’s diverse talent network ensures meaningful connections with engaged, multicultural audiences.
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“Fuse Media has always led with culture—and our audiences are loyal, engaged, and growing. AMPLITUDE is the next evolution in advertising at Fuse Media, where cultural relevance, advanced technology, and authentic storytelling come together to help brands truly connect with today’s cross-cultural consumers,” said Jim Keller, Chief Revenue Officer of Fuse Media.
“Whether you’re a global advertiser or an emerging SMB, AMPLITUDE delivers more than just scale—it amplifies what matters most: connection, culture, and conversion.”
AMPLITUDE’s Planning tools, Integrations and Features;
- Reach through Culture Collective featuring a portfolio of 30+ premium CTV channels that expands upon Fuse Media’s O&O CTV channels through strategic partnerships with Lionsgate, Tastemade, Trusted Media Brands, and Hartbeat to bring massive scale to advertisers.
- Audience and Contextual Targeting Tools through Freewheel’s Audience Manager, providing real-time audience sizing, faster forecasting, and smarter ad delivery that benefits everyone in the media value chain.
- Programmatic automation via PMP (Private Marketplace), PG (Programmatic Guaranteed), Agency Deals and First Look Deals reaching the target audience with Fuse Media’s CTV scale and pricing. Therefore, connecting brands through all major DSPs (Demand-Side Platforms) and SSPs (Supply-Side Platforms).
- Empowering Brand Partners with Advertiser Insights via Fuse Media’s Business Intelligence, including category trends, brand lift studies, audience surveys, and performance analytics—driving data-informed strategies and maximising campaign impact.
- Curated Solutions through Content Strategy & Ignition Studios for brands to strategically reach audiences through demo-based, seasonal and flexible thematic programming as well as custom-crafted, branded content rooted in audience affinities and inclusive storytelling.
- High-Impact Custom Executions and Unique Culture Amplifiers activating branded content based on audience affinities and authentic storytelling, as well as exclusive key cultural editorial franchises including Buy Small, Future History and ProfitHub.
- Deepened Impact Evolving the Consumer Journey Through Ad Experiences in Partnership with Brightline, GumGum, Amagi & TripleLift, providing interactive ads that drive engagement with customised In-Stream and In-Content ad executions as well as graphic overlays.
- Democratised Access to Premium Video for Advertisers of All Sizes via Universal Ads, enabling SMB (small/medium-sized businesses) brands to seamlessly make and buy commercials across the Fuse Media video ecosystem, reaching new qualified audiences at scale.
- Diverse Audiences, Authentic Voices and Loyal Fans Through Fuse Media’s Talent Network, leveraging Fuse Media’s talent pool of 100+ creators and hosts to authentically reach diverse audiences.
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