Freestar Partners with Fortune Media
Through this partnership, Fortune will integrate Freestar’s Ad Stack, flooring algorithm, and gain support from a dedicated team of ad tech engineers and experts.
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Freestar has announced a new strategic partnership with Fortune Media (Fortune), providing the publisher with a comprehensive suite of advertising technology and consulting services to improve Fortune’s digital monetisation efforts.
Freestar’s flexible approach to publisher monetisation is designed to complement existing infrastructures while enhancing performance and revenue. Through this partnership, Fortune will integrate Freestar’s Ad Stack, flooring algorithm, and gain support from a dedicated team of ad tech engineers and experts.
Combined with Freestar’s white-glove service, these components allow publishers to focus on what matters most: their content and their readers.
“Fortune was looking for a flexible partner that would allow us to maintain some of our current operations while augmenting and evolving our overall ad strategy,” said Jeff Li, Head of Business Development at Fortune.
“Freestar is meeting us where we’re at and working in a way that aligns with our goals. Their tech, combined with on-demand consulting services, will support our business goals, help drive more revenue, and allow our team to stay focused on content creation.”
Freestar’s consultative, all-inclusive services mean that customers like Fortune gain expertise as an extension of their in-house team. Combined with Freestar’s relationships with the demand side, this partnership positions Fortune to drive performance and unlock new revenue opportunities.
“At Freestar, we’re of the mindset that top-notch technology is just one part of the equation,” said Heather Carver, Chief Revenue Officer at Freestar. “By combining our tech experts, we’re able to act as a seamless extension of our partners’ ad operations teams.”
“For a brand like Fortune, this means they can stay focused on what they do best: creating exceptional content and building meaningful relationships with their audience. All the while, Freestar is behind the scenes supporting the business side and driving higher revenue outcomes.”
This partnership represents a step forward for both organisations as they pursue long-term growth and a commitment to high-quality, sustainable advertising in the publishing space.
