foodpanda and Carlsberg Asia Join Hands
The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers.
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Raphael Zennou, Vice President of Quick Commerce, foodpanda and Arindam Varanasi, Vice President, Commercial, Carlsberg Asia.
foodpanda, Asia’s food and grocery delivery platform, has expanded its collaboration with Carlsberg Asia to make Carlsberg’s extensive variety of beverages more accessible to consumers in fun and fresh ways, especially during relevant drinking occasions.
“We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favourite drinks in the freshest and most satisfying ways possible,” said Raphael Zennou, Vice President of Quick Commerce at foodpanda. “Together, we are not only meeting our consumers’ demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is Probably The Best Partnership In The World!”
“By leveraging foodpanda’s insight into consumer purchasing habits, innovative logistics and technology solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience. This partnership is a testament to our commitment to meeting the evolving needs of our consumers by providing them with a seamless beer purchasing and drinking experience, no matter where they are. Together with foodpanda, we will roll out exciting campaigns and initiatives that will make Carlsberg beers even more accessible and appealing to beer lovers across Asia,” said Arindam Varanasi, Vice President, Commercial, Carlsberg Asia.
The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers. Carlsberg will also deepen its use of foodpanda’s extensive network of cloud grocery stores through pandamart and its strong ties with retailers via foodpanda shops to make Carlsberg beers easier to access; as part of consumers’ enjoyable memorable moments.
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According to foodpanda’s Delivery and Retail Trends 2023, beer is one of the top five most ordered grocery items in APAC. Coupled with foodpanda’s data on customers’ purchasing habits, this partnership ensures that consumers receive personalised recommendations and special promotions for Carlsberg at specific moments of their user journey on the foodpanda app, increasing their cartout rate.
Consumers can look forward to a series of exciting campaigns that will make their Carlsberg purchasing experience on foodpanda more gratifying:
- A video campaign featuring Liverpool Football Club
- Exclusive gifts-with-purchase (GwP), such as chilled boxes and color-changing cups
- Special promotions and bundles on pandamart and 7-Eleven Singapore, the preferred retail partner with foodpanda and Carlsberg
- A responsible drinking campaign to promote safe consumption of alcohol
