Emirates Ad Goes Viral, Airline Posts Behind The Scene Video
An advertisement by Dubai-based airlines Emirates has caught the eye of social media users. The video ad shows a woman dressed as Emirates’ flight attendant shuffling placards with different messages about the services of the airline. After the last placard, the camera zooms out and she is seen standing on top of 828-metre-high Burj Khalifa. […]
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An advertisement by Dubai-based airlines Emirates has caught the eye of social media users. The video ad shows a woman dressed as Emirates’ flight attendant shuffling placards with different messages about the services of the airline. After the last placard, the camera zooms out and she is seen standing on top of 828-metre-high Burj Khalifa.
And this is no ordinary feat, considering that the flight attendant is standing on a very narrow platform, all alone with wind howling past her. She maintains her smile all along in the video.
As soon as the advertisement released, it was touted as super thrilling and heart-stopping by social media users. Some, however, cast doubt on the shooting of the commercial, claiming that the company must have used a green screen or special effects for the video.
So, Emirates has now released a behind the scene video to demonstrate that the ad was indeed shot on the world’s tallest building. The woman featured in the ad is heard saying ‘Hi mom, I’m on top of the world’. The video then shows a crew surrounding the model and attaching safety ropes. The video also shows how the ad was planned and executed.
In other news, Emirates published a video addressing questions over whether the viral advertising campaign featuring a stuntwoman on top of the world’s tallest building was real or faked.
Also Read: Why Emotion is Big Business
The video goes behind the scenes of the video shoot to show how producers secured stuntwoman Nicole Lundvik-Smith, clad in flight attendant attire, to the top of the Burj Khalifa’s spire. Hidden from view was a harness around Lundvik-Smith’s torso securing her to a rigging apparatus on the spire.
The stuntwoman climbed ladders for more than an hour from Burj Khalifa’s 160th floor in order to reach the very top. Once there, the rigging was set up and Lundvik-Smith was secured by her harness so that she would be caught if she slipped and fell.
The original video racked up more than 115,000 views on Twitter, with many wondering if a greenscreen or other digital manipulation had been responsible for affixing Lundvik-Smith to the building.
