Digital Turbine Acquires ONE Store to Globalise Alternative App Growth
The companies are also collaborating on new technology and distribution capabilities to bring this expanded app store experience to iOS devices in the near future.
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Digital Turbine, the global provider of growth solutions for the mobile ecosystem, and ONE Store, an alternative app marketplace in South Korea, announced that Digital Turbine is acquiring ONE Store International, a subsidiary of ONE Store focused on global expansion.
This acquisition marks the next phase in the strategic partnership between the two companies, aimed at empowering app developers to grow their business globally beyond the incumbent app stores.
In February 2024, DT took an equity position in ONE Store, establishing a strategic partnership focused on introducing Digital Turbine’s User Acquisition solutions, including SingleTap, to South Korea, where ONE Store is the second largest app store.
The acquisition of ONE Store International expands the partnership between the companies by bringing ONE Store’s proven and robust alternative app store to key app growth markets in North America, the EU, and LATAM. The companies will leverage Digital Turbine’s device footprint and SingleTap technology to enable frictionless app installs for developers who publish their apps on ONE Store, which already has 38 million users and nearly $1 billion in annual transactions.
The companies are also collaborating on new technology and distribution capabilities to bring this expanded app store experience to iOS devices in the near future. As the partnership scales, Digital Turbine and ONE Store are committed to creating a comprehensive and competitive ecosystem beyond the traditional app store model, offering greater value to developers and consumers, and creating new opportunities for mobile operators to contribute to the ecosystem’s growth.
“The app economy has been subject to high fees, rigid policies, limited consumer choice, and an overall lack of developer control over how to grow their business,” said Bill Stone, CEO at Digital Turbine.
“This is more than just an app store expansion, it is an important step towards a fairer, more open mobile ecosystem where developers have the tools that they need in order to create a true alternative path for app growth. This acquisition will allow us to have a more scalable offering both to leverage the Digital Markets Act in the EU and our offerings in the US and Latin American markets.”
Peter Chun, CEO of ONE Store, stated, “We are excited to partner with the global leader Digital Turbine to provide mobile users in global markets with a better alternative app marketplace. Through this partnership, we aim to create a fair and open ecosystem that supports developers‘ success and promotes healthy competition.”
Having launched and scaled its business in Korea by partnering and reaching the users of the country’s largest mobile operators, ONE Store has grown to be the second-largest app marketplace in South Korea with over 38 million users and nearly $1 billion in annual transactions. The ONE Store model has proven that developers can succeed outside the established app store duopoly. With Digital Turbine’s global on-device footprint and ONE Store’s proven success, the companies will create a new growth engine for mobile operators and developers worldwide.
