Crypto Brand CoinMENA Partners With MoEngage
The collaboration will allow CoinMENA to leverage MoEngage to gather customer data points and engage with them with relevant personalised messages.
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CoinMENA, a Sharia-compliant crypto-assets service provider that is licensed and regulated by the Central Bank of Bahrain (CBB) has partnered with MoEngage, a marketing automation and retention platform to drive personalisation.
The collaboration will allow CoinMENA to leverage MoEngage as a single platform to gather customer data points and engage with them with relevant personalised messages.
The brand also plans to utilise MoEngage’s marketing automation capabilities across various use-cases such as KYC, messages after a transaction is completed, sending informational stuff over email and other channels, creating user journeys to automate end to end flow, etc.
“In today’s day and age, customer engagement and personalization has become a must-have attribute and we are glad to partner with CoinMENA, a brand that has been focusing on customer experience from day zero,” said Sweta Duseja, Director of Customer Success, MoEngage.
