Crunchyroll Debuts First Ad Campaign in India
The dynamic ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches.
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Crunchyroll has launched its first ad campaign in India, ‘Wish Your World Was Anime’, which masterfully blends the immersive world of anime with real life, featuring anime superfans Rashmika Mandanna and Tiger Shroff.
Markus Gerdemann, Senior Vice President of Marketing at Crunchyroll, said, “We are thrilled to announce Crunchyroll’s first brand campaign in India — a heartfelt milestone for us and the anime community here. With Tiger Shroff and Rashmika Mandanna joining us, our campaign shines a light on the power of anime as a captivating form of storytelling. India’s rich culture and its enthusiastic embrace of anime inspire us every day. What better way to debut the campaign than another milestone cultural moment – the IPL.”
Norman Rabinovich, Vice President of Creative Services at Crunchyroll, said, “This campaign is more than just an announcement; it’s a reflection of our dedication to nurturing our bond with anime fans across the country. We’re celebrating our collective love for anime and supporting the fandom that makes it all so rewarding.”
The dynamic ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach.
In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments, much like those in the captivating anime worlds they enjoy.
