Creator Platform Happs Raises $4.7 Million
Happs, the community-driven live video platform for independent creators, has raised a $4.7 million post-seed funding round led by Bullpen Capital. The round included participation from Crosslink, Goodwater and Corazon. This brings the total funding to date to $6.2 million. Rob Hayes of First Round Capital and former Instagram head of growth Bangaly Kaba also […]
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Happs, the community-driven live video platform for independent creators, has raised a $4.7 million post-seed funding round led by Bullpen Capital. The round included participation from Crosslink, Goodwater and Corazon. This brings the total funding to date to $6.2 million. Rob Hayes of First Round Capital and former Instagram head of growth Bangaly Kaba also participated in the round.
Founded by Mark Goldman, David Neuman and Drew Shepard, former media and tech executives from CNN, Walt Disney, 20th Century FOX and Reserve, Happs claims to be the first live-streaming platform that allows creators to collaborate on broadcasts across platforms. It enables a YouTube creator and Twitch streamer to team up – and share their content simultaneously with their audiences on multiple channels.
While broadcasting on Happs, creators are able to produce and share the same live content for Facebook, YouTube, Twitter, Twitch and other social media channels, rather than produce individual pieces for each network, in order to maximise their audience-reach and give critical time back to busy creators.
“Happs seamlessly allows creators to broadcast their best content and meet their fans how they want to be met,” said Happs CEO and co-founder Mark Goldman. “We’ve built a powerful livestreaming platform that facilitates connections and makes collaboration effortless while helping creators find their voice and achieve creative and financial independence.”
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“Our emphasis on the creator sets Happs apart,” added co-founder Drew Shepard. “We focus on developing connections between creators and the communities that support them. We foster collective success instead of using algorithms to increase competition among makers for a dwindling share of viewer attention.”
Happs is building an ecosystem for video creators that puts emphasis on its creators. In addition to the technology that enables creators to broadcast to multiple channels simultaneously, Happs has built a platform that allows creators to network, collaborate and produce with each other and provides them with simple options, such as direct payment or monthly sponsorships, that enable creators to monetise their fanbases.
The creator economy took off in 2020 as many workers transitioned out of traditional jobs. Happs’ creator community features an army of livestreamers, including musicians, journalists, crafters and creatives of all types, who all produce live video content for multiple audiences. Happs has already enabled their creators to reach more than 25 million viewers.
