Concentric Equity Partners to Invest In Infusion Marketing
This investment will be an essential step for leveraging the Company's differentiated sales model, expansive proprietary dataset, and reputation with CEP's considerable industry experience.
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Concentric Equity Partners announced the partnership with Infusion Marketing Group, a provider of data-driven analytics and marketing services for banks and credit unions. CEP will partner with Infusion’s Co-Founder and CEO Tim Keith, who will continue leading the business and retain a significant ownership stake.
Todd Paul from CEP, said, “Infusion’s technology and amazing team, unlike many others, are able to provide key insights and marketing strategy to banks and credit unions. Partnering with Tim and the Infusion team is a natural fit with CEP. We are excited to leverage our banking and marketing expertise to help Infusion expand its ability to serve community banks and credit unions better.”
Co-Founder and Chief Executive Officer, Infusion Marketing Group, Tim Keith.”In this process, we wanted to find a partner who was knowledgeable in the industry, trustworthy, and had the same values as our company. We are thrilled to join forces with CEP and scale up Infusion substantially.”
This partnership with Tim and the entire Infusion management team will be an essential step for leveraging the Company’s differentiated sales model, expansive proprietary dataset, and reputation with CEP’s considerable industry experience and network in the banking industry. Terms of the transaction were not disclosed.
