Collaborative Commerce Leader Kognitiv Joins Data Collaboration Alliance
Kognitiv Corporation, a global provider of collaborative commerce, announced that its Chief Data and Analytics Officer, Tim Collins, has joined the Data Collaboration Alliance as Board Advisor and founding member of the iOWN data ownership initiative. Collins, who is based in the UK, has almost 17-years of experience in the application of data science for […]
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Kognitiv Corporation, a global provider of collaborative commerce, announced that its Chief Data and Analytics Officer, Tim Collins, has joined the Data Collaboration Alliance as Board Advisor and founding member of the iOWN data ownership initiative.
Collins, who is based in the UK, has almost 17-years of experience in the application of data science for personalised commerce. He was previously founder and former Managing Director of Intelligent Shopper Solution business unit at Aimia.
More apps, more copies, less collaboration
According to a 2020 survey on the use of software-as-a-service (SaaS) applications, companies uses over 137 unique apps in their operations which represents a 30 per cent increase from 2018. For enterprise organisations, the count rises to 288 and in both cases, the numbers do not include in-house or partner applications. Source: Blissfully SaaS Trends Report: 2020.
Also Read: Google Puts User Experience First
The growing number of applications has had a direct impact on the number of data copies that organisations generate, including copies of personally identifiable information (PII) shared with 3rd party applications that are based in remote jurisdictions. According to one major vendor, organisations collectively spend over $700 billion annually to manage the exchange of copies through a process known as data integration. Source: Salesforce.
The difficulties associated with controlling access to copied application data is increasingly at odds with strict consumer data protection regulations such as Europe’s GDPR, California’s CCPA, and Canada’s proposed Bill C-11. The erosion of control has created a further barrier to data sharing that is forcing many organizations into a strategic rethink about their approach to data integration.
Dan DeMers, President of the Data Collaboration Alliance stated; “The recent WhatsApp privacy debacle and Apple’s ‘App Tracking Transparency’ initiative serve as timely reminders that control of personal data is shifting from organisations to consumers. Data Collaboration has been specifically created to help organisations to eliminate copies, establish meaningful ownership, and support data sharing for multi-stakeholder solutions. We are very excited that Mr. Collins and Kognitiv have joined our mission to make control the new normal for personal data.”
