Coles Supermarkets Launches Instacart’s Caper Carts
Coles is the first retailer in the APAC region to launch Caper Carts, and also the first in the country to introduce AI powered trolleys.
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Australian retailer Coles Supermarkets reports the roll-out of Caper Carts, Instacart’s AI powered smart trolleys, at its Richmond Traders location in Melbourne.
Caper Carts are equipped with AI, cameras, and a built-in scale, which work together to automatically recognise items as they are added to the trolley. They enable customers to bag as they shop and watch their running total. At the end of their shopping, customers can checkout directly from the trolley.
Caper Carts sync to Coles’ Flybuys rewards programme. Customers can scan their Flybuys card or Coles app to instantly access personalised offers and view in-store specials on the trolley’s digital screen.
When they shop in-store, they can later view purchased items under their ‘buy it again’ list on the Coles app and website. Equipped with gamified capabilities, they also have the chance to win discounts by spinning a digital wheel on the trolley’s screen at checkout.
Coles is the first retailer in the APAC region to launch Caper Carts, and also the first in the country to introduce AI powered trolleys.
“Coles Supermarkets is our ideal partner to introduce Caper Carts in the APAC region because we share a similar vision for creating a personalised shopping experience that delights customers,” said David McIntosh, Chief Connected Stores Officer at Instacart.
“We’ve already heard first-hand from Coles customers how the trolleys are easy to use, while enabling them to track their spending and bag as they shop. Caper Carts are transforming the chore of shopping into an adventure, leveraging Edge AI powered systems to make the shopping experience fun and personalised.”
“We’re excited to bring Caper Carts to Australia in partnership with Coles and continue to collaborate to deliver the best possible in-store shopping experience, bringing what customers love best about online shopping into the store, and vice-versa.”
“We’re proud to be the first retailer in Australia to offer AI powered smart trolleys to our customers, bringing our omnichannel vision to life,” said Ben Levinson, General Manager for Digital Product at Coles.
“Caper Carts help our customers bag as they shop, manage their budget, and save time with faster checkout – all while providing a more personalised shopping experience. We’re always looking for new ways to further improve the customer shopping experience and are excited to introduce smart shopping trolleys as another convenient way to shop our aisles.”
