Co-Created Announced the Launch of Sense

Unlike traditional research tools, Sense combines public, premium, and private data with everything from press releases to social media posts.

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  • Co-Created announced the launch of Sense, an AI-powered market intelligence platform to help strategy, product, innovation, and growth teams answer complex questions, identify market shifts, and drive executive-level decision-making—faster than ever. Co-Created has successfully launched over 100 ventures with partners over the last two decades.

    Unlike traditional research tools, Sense combines public, premium, and private data with everything from press releases and financial filings to social media posts and online video reviews to internal research reports, transcripts, and team notes. 

    Sense gives users control over which data sources to use (and trust) and structures all this information to surface key patterns, detect shifts, and frame decisions based on an organisation’s strategy and real-world goals. Leveraging 15 years of venture-building expertise, Sense’s reasoning engine and analytical workflows deliver smarter decisions faster.

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    Every insight is supported with clickable sources for full transparency—not just summaries, but structured, defensible analysis designed for executive use. Final outputs and reports are customisable, on-brand, shareable slides, memos, or reports.

    Rich Wilding, Partner at Co-Created, shared, “AI-powered tools are rapidly becoming embedded in the day-to-day operations of corporate teams. But adoption often remains fragmented—many organisations use AI to automate small, discrete tasks rather than to transform how they think and act at a strategic level.” 

    “Sense is built to bridge that gap. Instead of focusing only on efficiency gains, it’s designed to expand the way teams approach strategy, investment, and growth. It doesn’t just automate research; it accelerates understanding, reduces blind spots, and ensures that leaders are seeing the full landscape—not just the part that’s most visible.”

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