ClearTax Unveils Campaign to Promote Smile
The campaign focuses on reshaping the landscape of tax filing and is based on the theme of April Fool's Day, which took a humourous twist at the end.
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ClearTax, India’s online tax filing platform, has come up with an innovative marketing campaign to showcase the future of tax filing in India, unveiling a technology, the Smile app, ahead of the 2024 ITR filing season to redefine the tax filing experience.
Avinash Polepally, Senior Director- Category, ClearTax said, “In today’s changing world, technology is reshaping everything, even tax filing. With this campaign, we want to show our commitment to making tax filing easier and faster for you. While the notion of filing taxes with a smile may seem unconventional, we believe in making the process better for everyone.
“Through this innovation and a steadfast dedication to our customers, we aim to make tax filing seamless, stress-free, and even enjoyable. The Smile app represents not just a product, but a bold step towards realising this vision. While some may view it as an April Fool’s campaign, we see it as a glimpse into the future of tax filing—one where technology empowers individuals and transforms experiences. We are confident that this progressive solution will soon become a reality, shaping the landscape of tax filing for years to come,” Avinash added.
The campaign focuses on reshaping the landscape of tax filing and is based on the theme of April Fool’s Day, which took a humourous twist at the end.
