Chalhoub Partners with Tryano and RAMLA to Launch Campaign
Through this collaboration with designer Reem Hamed, Chalhoub Group aim to foster its dedication to local talent while reinforcing the commitment to community engagement and sustainable practices.
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Chalhoub Group, partner and creator of luxury experiences in the Middle East, joined both Tryano, Abu Dhabi’s fashion and beauty destination, alongside RAMLA, Egyptian, female-founded brand, launch ‘Creating Impact with Love’ campaign.
Florence Bulté, Chief Sustainability Officer at Chalhoub Group, said, “Launching our 2024 ‘Creating Impact with Love’ campaign continues our tradition of meaningful initiatives during the holy month of Ramadan. Through this collaboration with designer Reem Hamed, we aim to foster our dedication to local talent while reinforcing our commitment to community engagement and sustainable practices. In line with our values, and our continuous partnership with Dubai Cares, with whom we have proudly been collaborating with for over 8 years, the limited-edition collection seeks to make a positive impact on society and contribute to the broader socio-environmental landscape. We are inviting individuals to carry not just a bag, but the values of community, heritage, and education.”
Together, these initiatives enhance the customer experience and foster opportunities for the local community, showcasing the ongoing commitment to making a positive impact during Ramadan and beyond.
